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Episode 2

eugene-arocca-cams-2

In a wide-ranging exclusive interview with Piston Broke, CAMS CEO Eugene Arocca addresses many controversial issues, including Formula 4, and identifies the greatest threat facing Australian motorsport.

Arocca graduated from Monash University in 1983 with degrees in Jurisprudence and Law. In that same year, he started employment with Maurice Blackburn and was appointed partner at the firm in 1990.

In 1996 he was appointed lawyer for the Collingwood Football Club where he also acted as a Board member from 2002 to 2005.

In late 2005 he retired from both Maurice Blackburn and as a Collingwood Board member to become Chief Operating Officer and Corporate Counsel for the Club. During that time he oversaw the Club’s growing interests in external and non-football commercial operations.

In January, 2008 he left Collingwood to accept the position of CEO of the North Melbourne Football Club and drove a number of historic and important initiatives during his time as CEO, including a major admin restructure, managing a change in ownership structure to return the Club back to its members, achieving a then record membership in 2008 and delivering the biggest profit in the Club’s history in 2008.He also played a key role in the redevelopment of the Club’s facility at Arden Street.

Arocca resigned from North in mid-2012 and started as CEO of CAMS in October, 2012.

He says since 2012, CAMS has achieved record numbers, year on year, for licensed competitors, affiliated clubs and events.

Arocca says his other achievements include establishing young driver academies, improved junior participation programs, the launch of Formula 4 and an 85 per cent increase in group revenue since 2012.

CAMS has over than 75,000 members and more than 540 affiliated car clubs.